• Britney Spears

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    Britney Spears is an American recording artist and entertainer who transitioned from teen pop idol to one of the most successful adult pop stars of the 21st century. Britney Spears markets fragrances under her name in conjunction with Elizabeth Arden.

    Spears endorsed her first Elizabeth Arden fragrance “Curious” in 2004, and earned $100 million in sales in just five weeks.In September 2005, Spears released the fragrance “Fantasy” with Elizabeth Arden, which also saw great success.Curious was named the best selling perfume of 2004, and one of the best selling perfumes ever. To date (2012), Curious has sold over 500 million bottles worldwide, earning the Britney brand billions.  Following the success of “Curious”, Spears released her next Elizabeth Arden fragrance, “Fantasy”, in September 2005. In April 2006, Spears launched “Curious In Control” as a limited edition fragrance. 2006 also saw the release of yet another perfume: “Midnight Fantasy”. September 24, 2007 marked the release date of a new fragrance collection “Believe” which makes it her fifth perfume in three years. She has released her sixth perfume, “Curious Heart”, in January 2008. Spears has grossed billions from perfume sales, having sold more than a billion bottles of perfume worldwide. In December 2008, Spears released two more perfumes with the release of her sixth studio album “Circus”. On May 21, 2009.