Coty, Inc. is a beauty brand founded François Coty in 1904. Born Joseph Marie François Spoturno, a native of Corsica, he moved to Paris and adopted the more French-sounding name of François Coty, with “Coty” a variation of his mother’s maiden name.
Coty’s first fragrance, La Rose Jaqueminot, was introduced in 1904, which proved very successful. A famous quote by Monsieur Coty: “Give a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in its taste, ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.” Coty was one of the first companies to attempt to market perfume, which had always been seen as a luxury product for the wealthy, to middle class and working class women, in smaller and plainer bottles.
A Coty creation which spawned an entire fragrance family was 1917’s Chypre, the French name for the island of Cyprus. Chypre’s innovative blend of oakmoss, labdanum and bergamot was one of his best-selling scents, and inspired many other fragrances from other companies that continue to be best-sellers. The company changed hands for the second time in 1992 and came under the ownership of Joh. A. Benckiser GmbH. A change in strategy at that time has kept the Coty name in the top tier of the fragrance industry.