• Creed

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    Based in Paris, CREED is the world’s only dynastic, privately held luxury fragrance company, founded in London 1760 and passed from father to son since then, serving royal houses and the discerning public for over 250.

    CREED relocated to Paris in 1854 at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie, a fragrance still offered today. CREED also served her husband, Napoleon III. Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”) and Czar Nicolas II of Russia.

    In 1885, Queen Victoria appointed CREED “official supplier” to the British royal court. For her majesty, CREED created the scent Fleurs de Bulgarie by commission. In 1956, CREED created Grace Kelly’s wedding day scent, Fleurissimo, by order of her fiancé, Prince Rainier of Monaco. So began Hollywood’s long love affair with CREED.

    In the late 20th and early 21st centuries, CREED created some of the most beloved treasures: Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya and Original Vetiver, the latter two with the contributions of young Erwin CREED. In 2011, CREED will debut Royal-Oud for men and women, with luxurious oud coaxed from Agarwood trees and more expensive per ounce than palladium.