Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer.
Diesel is known for its innovative approach to marketing. The company is believed to be the first to market its clothing through video games. Diesel products were also sold through the Playstation Home social gaming network.
Diesel’s first fragrance ‘Diesel’, was launched in 1996, in partnership with Marbert. Diesel launched several popular fragrances with Marbert before signing with L’Oreal in 2006.