Elizabeth Arden is an American fragrance, skincare and cosmetics company started by Canadian entrepreneur Florence Nightingale Graham in 1910. Graham used Elizabeth Arden as her professional name as well as the name of her company. The company’s initial focus was on skincare and cosmetics.
Elizabeth Arden was an innovator in the field of women’s cosmetics, introducing eye makeup to American women and pioneering the “makeover.” The company’s first fragrance was Blue Grass, introduced in 1934. Elizabeth Arden ran the company until her death in 1966, the company is now owned by FFI who have continued to use the ‘Elizabeth Arden’ name.
The company continues to produce cosmetics and skincare, but has changed its focus to fragrances, issuing a long list of scents under its own name brand, as well as scents under the brand names of designers and celebrities. Many Red Door spas continue to operate today, and the company paid tribute to this important piece of its history with the introduction of Red Door fragrance in 1989.