Esprit brand was founded by Doug and Susie Tompkins in 1968. The couple originally offered smart, sporty clothing from the back of their car. The company formed an international network between Hong Kong and Germany, the comapny succeeded in the late 1970s/early 1980s without significant advertising or retail presence, relying on a stylized mail-order catalog that featured “real people” as models to attract new customers.
Esprit offered its first fragrances in 2001, with a series of women’s perfumes. Esprit fragrances for men and women are now made in conjunction with Coty.