Estée Lauder Companies Inc. was founded in 1946 by Joseph and Estée Lauder, With a belief that every woman can be beautiful, and an initial focus on skin care, the company originally offered its products through door-to-door sales.
In 1953, the company introduced its first fragrance, Youth Dew, which was a bath oil that doubled as a perfume. Youth Dew continues to be a worldwide bestseller for the company. In 1964, the company launched Aramis, Inc., which produced prestige fragrance and grooming products for men. Today the company has added over 20 acquisitions in its portfolio, including Clinique, Origins, Tom Ford, MAC and many more. Ms. Lauder passed away in 2004, but the company remains in family hands today, with sons Leonard and Ronald in key leadership positions, and grandson William as Executive Chairman, granddaughter Aerin as the Estée Lauder brand’s Senior Vice President and Creative Director, and granddaughter Jane as Global President and Manager for two of the company’s brands, Origins and Ojon.