Fendi is a Italian fashion house founded by Adele Casagrande in 1918. A marriage to Edoardo Fendi led to a name change and the establishment of the company known today as Fendi, in 1925 with a focus on leather and furs from a boutique in Rome.
Karl Lagerfeld began working with Fendi in 1965 and produced the house’s first ready-to-wear fur collection in 1969. Fendi’s most popular product is their bags, in particular the “baguette” style, but the company moved into ready-to-wear lines in 1977. The fashion lines expanded in the 1980s and 1990s to eventually include menswear, denim, gifts, eyeglasses and fragrances.
The first Fendi fragrance, Fendi for Women, was launched in 1985. Fendi Uomo arrived in 1988. A series of fragrances were launched throughout the 1990s and 21st century, with Fan di Fendi the newest fragrance in the line.