• Fred Hayman

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    Fred Hayman, originally a hotelier by trade whom relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination.

    Giorgio Beverly Hills was his first perfume launched in 1981. In 1987, the Giorgio Beverly Hills fragrance was sold to Avon, and the boutique subsequently changed its name to Fred Hayman Beverly Hills.