• Giorgio Beverly Hills

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    Giorgio Beverly Hills is an American brand founded by Fred and Gayle Hayman in 1961. The luxury boutique was a magnet for celebrity and celebrity want-to-be’s during the 60’s, the fragrance of the same name would go on to become one of the most iconic fragrances of the 1980s.

    The first Giorgio Beverly Hills fragrance was launched in 1981 and was packaged to reflect the sunny yellow and white awnings of the boutique itself, which was a great success. The perfume was sold in 1987 and the boutique subsequently changed its name to Fred Hayman Beverly Hills. Other women’s perfumes were produced under the Giorgio Beverly Hills label such as G, Red, So You as well as the 90210 and Giorgio series. Men’s colognes include Giorgio, Ocean Dream, Red, Wings and Beverly Hills Polo Club.