Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London. The company’s equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci’s innovative use of hemp, linen and jute expanded the brand’s aesthetic.
The company released its first fragrance, Gucci No. 1 for women in 1974. A series of fragrances for men and women have since been launched, which have become collectors items to date.