Guess (styled as GUESS) is an American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. They began advertising in 1982, then later they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Eva Herzigova, Valeria Mazza, and Laetitia Casta, first achieved prominence via these ad campaigns.
GUESS released their first fragrance, “Original” Guess for women in the late 1980s in partnership with Revlon. Parlux held the fragrance license for Guess from 2003 until 2009, when Guess began producing fragrances for men and women in conjunction with Coty.