• Laura Biagiotti

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    Laura Biagiotti is an Italian fashion designer affectionately known as the “Queen of Cashmere.” Born in 1943 to a mother who owned a dressmaking shop and designed the uniforms for airline Alitalia, fashion appears to run in the Biagiotti bloodline.

    The company’s first fragrance, Fiori Bianchi, was introduced in 1982. 1988’s Roma, with its marble column-like design, is the company’s best-selling fragrance, and a men’s edition was introduced in 1995. Laura Biagiotti continues to offer fragrances for men and women in partnership with Procter & Gamble.