Sean John is the fashion label by American musician and hip-hop tycoon Sean Combs (aka Puffy, Puff Daddy, P. Diddy, Diddy). The company takes its name from Combs’ first and middle names. Sean Combs is a multi-Grammy-award winning recording artist and record producer responsible for some of the largest-selling hip-hop recordings of the late 1990s and early 21st century. He established his own record label, Bad Boy Records, in 1993.
Sean John’s fragrances are produced in collaboration with M.A.C., an Estee Lauder company. The first Sean John fragrance, men’s Unforgivable, was launched in 2006.